Your last two sentences are entirely irrelevant. To the extent that Gery Bettman has made anything clear, it's that the NHL will not support the NWHL beyond a token subsidy ($20,000 per team), full stop. Torpedoing the NWHL can't set back the development of an NHL backed league, and, if we take Bettman's comments at face value, can only hasten it. And the players' position is that the NWHL, as it currently exists, is not a viable option in which to play. With a team salary cap of $100,000 for a full roster, those players who are not receiving a national team subsidy simply can't make it enough of a priority to justify the idea that it's a professional league.
Lastly, the idea that what we deserve is tied solely to how much money we generate has made our society demonstrably poorer.