As for Anna Maria, the school really seems to be investing a lot in athletics over the past few years. They added football 5 or so years ago and the school seems really excited about the program even though they're terrible. It's good to see. Football has the benefit of playing on campus, but if it's any indication I expect hockey to get a similar reception.
From what I have read, Anna Maria really seems to get the importance of athletics for a small school in terms of branding and attracting students to campus who otherwise wouldn't have considered the school.
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