I think at the end of the day it comes down to winning. Winning attracts talent. Talent helps winning. BC attracts recruits not because of its facilities (which arent great IMO) but rather they win and players progress into the NHL from there. By all accounts Greg Brown will take over for York - thats not a huge splash that would attract recruits. BC is certainly losing out in the recruiting war to BU and that doesnt seem to be ending anytime soon. If you are a recruit are you choosing BU in the current climate. BC is on the downswing now with York...BU was on the downswing when Parker left....happens to even the best programs just as we have seen with UNH and Umile. As you stated it comes down to selling the UNH program and that appears something that Souza can do as he shown by winning a recruiting battle over BU/BC in the past. It can be done. He is going to have to be aggressive and land a few young blue chip recruits (which he seems to have done lately- there are more to be had in Morrow/Nazarian/Hanley/Gildon!) and sell them on helping being part of bringing UNH back to where it belongs. It appears he is going to build from the back end out which I love and that bodes well for the future. We just have to be patient and hope a few more recruits are coming! Land a few more bigtime recruits - they attract more bigtime recruits. It really comes down to winning - once you are winning the buildings are full, recruits want to come and life is good!